Magento 1.x Enhanced Ecommerce
Google Tag Manager allows you to manage all your GTM tags (Adwords, Analytics, Facebook Pixel, Twitter, etc.) in
The extension allows you to integrate Google Tag Manager to your Magento site. It also supports
Enhanced Ecommerce, Dynamic Remarketing, multiple stores and multiple currencies.
Save your time with our plugin!
- - PHP 5.4 or higher
- - Magento Community Edition 1.7.x.x, 1.8.x.x, 1.9.x.x
- - MySQL 5.6 or higher
Enhanced Ecommerce allows tracking user behavior on your website.
Track product impressions, clicks and detail views, shopping cart actions, checkout behavior, purchases.
Product List Views
Track how many times users have seen a product on your website.
Product Detail Impressions
Track when a user views product detail page.
Track clicks on product links in the product list.
Additions or Removals from Shopping Cart
Track how many times a product was added or removed from shopping cart.
Track users' checkout behaviour on your website. Tracking checkout steps allows you to see
how many users completed each step of the checkout process and to know the exact steps of checkout
Shopping Behavior Analysis
Track how many users moved from one stage of your purchase funnel to another. See the
number of sessions with product page views, adding products to shopping carts, initiated check-out, and
Track purchase (transaction) data. This allows you to see best selling products and much more.
Google Adwords Conversion Tracking
Track how your ad campaign clicks lead to sales.
Track your Facebook ads' effectiveness with Facebook Pixel tracking feature in our Magento extension. It
supports events such as "ViewContent", "AddToCart", "InitiateCheckout", "Purchase".
Twitter Conversion Tracking
Track the effectiveness of your ads on Twitter. This feature supports events such as "PageView", ViewContent",
"AddToCart", "InitiateCheckout", and "Purchase".
Retarget visitors by showing them ads containing the specific products they viewed on your website.
This feature allows you to use different configuration of our module for each of your stores.
Also you can see sales performance per store.
With this feature you can use different currencies on each of your stores.
I've been using it for a while now. Never had any issue.
We've been using this extension for 2 years and received all updates for free. excellent!