Magento 1.x Enhanced Ecommerce
Google Tag Manager allows you to manage all your GTM tags (Adwords, Analytics, Facebook Pixel, Twitter, etc.) in
one place.
The extension allows you to integrate Google Tag Manager to your Magento site. It also supports
Enhanced Ecommerce, Dynamic Remarketing, multiple stores and multiple currencies.
Save your time with our plugin!
Technical Requirements:
- - PHP 5.4 or higher
- - Magento Community Edition 1.7.x.x, 1.8.x.x, 1.9.x.x
- - MySQL 5.6 or higher
Enhanced Ecommerce
Enhanced Ecommerce allows tracking user behavior on your website.
Track product impressions, clicks and detail views, shopping cart actions, checkout behavior, purchases.
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Product List Views
Track how many times users have seen a product on your website.
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Product Detail Impressions
Track when a user views product detail page.
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Product Clicks
Track clicks on product links in the product list.
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Additions or Removals from Shopping Cart
Track how many times a product was added or removed from shopping cart.
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Checkout Steps
Track users' checkout behaviour on your website. Tracking checkout steps allows you to see
how many users completed each step of the checkout process and to know the exact steps of checkout
abandonment.
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Shopping Behavior Analysis
Track how many users moved from one stage of your purchase funnel to another. See the
number of sessions with product page views, adding products to shopping carts, initiated check-out, and
completed transactions.
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Purchase
Track purchase (transaction) data. This allows you to see best selling products and much more.
Google Adwords Conversion Tracking
Track how your ad campaign clicks lead to sales.
Facebook Pixel
Track your Facebook ads' effectiveness with Facebook Pixel tracking feature in our Magento extension. It
supports events such as "ViewContent", "AddToCart", "InitiateCheckout", "Purchase".
Twitter Conversion Tracking
Track the effectiveness of your ads on Twitter. This feature supports events such as "PageView", ViewContent",
"AddToCart", "InitiateCheckout", and "Purchase".
Dynamic Remarketing
Retarget visitors by showing them ads containing the specific products they viewed on your website.
Multi-Store Support
This feature allows you to use different configuration of our module for each of your stores.
Also you can see sales performance per store.
Multi-Currency Support
With this feature you can use different currencies on each of your stores.
Reviews
I've been using it for a while now. Never had any issue.
We've been using this extension for 2 years and received all updates for free. excellent!
