Using Google Tag Manager you can manage all your tools in one place.
The extension allows you to integrate Google Tag Manager to your Magento 2 website.
It generates dataLayer and sends events for Enhanced Ecommerce, Dynamic Remarketing, Google Ads Conversion Tracking, Facebook Pixel, Twitter Conversion Tracking, Cross Device Tracking (User-ID). It supports multiple stores and multiple currencies.
This module supports all Enhanced E-commerce features, such as:
product impressions, product clicks, viewing product details, adding or removing a product to/from a shopping cart, checkout process, transactions and refunds.
Track how many times users have seen a product in search results or on category pages.
Track clicks on product links in the product list.
Product Detail Impressions
Track when a user views product detail page.
Additions or Removals from Shopping Cart
Track how many times a product was added or removed from shopping cart.
Checkout Steps (Checkout Behavior)
Track users' checkout behaviour on your website. Tracking checkout steps allows you to see
how many users completed each step of the checkout process and to know the exact steps of checkout
Shopping Behavior Analysis
Track how many users moved from one stage of your purchase funnel to another. See the
number of sessions with product page views, adding products to shopping cart and completed transactions.
Track purchase (transaction) data. This allows you to see best selling products, categories and much more.
Promotions Clicks and Impressions
Track impressions and clicks on internal site promotions, such as banners, sliders, etc. You will be able to see how many transactions have been made using these promotions.
Partial and Full Refunds
Track partial and full refunds. You can analyze which products are refunded more often and take action for such products.
You will be able to analyze which coupons used more often and how they performed. There are product and order coupon reports:
Cross Device Tracking (User ID Tracking)
Using User ID, you are able to unify the sessions that a single user is making using different devices, into one user in Google Analytics. Not only does it make your user count more accurate, it will also help you understand how people really interact with your website. Imagine someone finding your website on a mobile device, then going to a desktop to finalize a purchase.
Google Ads Conversion Tracking
Track how your ad campaign clicks lead to sales.
Track your Facebook ads' effectiveness with Facebook Pixel tracking feature in our Magento extension. It
supports events such as "ViewContent", "AddToCart", "InitiateCheckout", "Purchase".
Twitter Conversion Tracking
Track the effectiveness of your ads on Twitter. This feature supports events such as "PageView", ViewContent",
"AddToCart", "InitiateCheckout", and "Purchase".
Retarget visitors by showing them ads containing the specific products they viewed on your website.
This feature allows you to use different configuration of our module for each of your stores. For example, you can enable Facebook Pixel only on some of your stores.
Also you can see sales performance per store.
With this feature you can use different currencies on each of your stores.
Google Analytics converts all of your store's currencies into your local currency.
We provide step-by-step documentation with images on how to configure all supported features.
You helped me to configure Enhanced Ecommerce. Thank You
We install it on all of our clients websites. Works like a charm!
This extension have wonderful step-by-step documentation with screenshots and descriptions. Even Google Tag Manager novice can configure it using this documentation.
We use it for all websites in our web studio. Works perfectly.
We're happy with this extension. Some of Google Tag Manager screenshots were a little bit outdated,I asked support how to configure enhanced ecommerce and they released a new version with updated screenshots next day after I wrote to them. definitely recommend
this is the best enhanced ecommerce plugin! it has all of the enhanced ecommerce features
Absolutely the best google tag manager extension. Throw away all the other analytics plugins. Works perfect with magento 2.3 and has a ton of features
This extension is a must have if you want to have the Google Tag Manager on your website. Easy to set up and user-friendly.